How to run creative review without losing the taste signal
A board review should preserve the nuance of references while still getting to a clear decision.
Creative review often collapses into vague preference. The board can prevent that by tying feedback to references, constraints, and decisions.
Separate reaction from decision
Let reviewers react first, then convert the strongest comments into decisions. This keeps taste visible without letting the discussion drift.
Keep comments attached to objects
Floating feedback loses context. Comments should sit near the image, note, or section they discuss so the next person can understand the thread.
Export only after the review state is stable
Exports are promises. Make sure the board has accepted comments, clear sections, and a share state that matches what the recipient is allowed to see.